the beginning

How many times have you been to the grocery store, looked at the food in your cart and thought:

I bet someone tortured five defenseless little mammals for this.

You're not alone. Labels such as "natural" and "organic" don't quite cut it these days. These don't describe

• conditions the animals lived in,
  
• energy efficiency of operations,
• green practices in manufacturing,
  
• or ANYTHING about their affiliates
  

But be heartened.

Your one stop for information on your favorite brands' treatment of animals, forests, and the general environment has arrived.

You are a consumer who cares about the environment.

Welcome to enbuyerment.